Fake news sites have long been used and embraced by online marketers as a highly effective sales tool. You might have seen a phony news site or two before if you've been browsing the Internet and searching for product reviews.
The FTC has placed a ban on fake news sites. Here's what to know and what this means for online marketing.
The common signs of a phony news site are whether supposedly legitimate news report video on something coupled with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources previously, and the only reason that these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it previously by simply using paid advertising to have their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they have purchased a banner ad to look on CNN's website
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That is among the major ways which these sites have now been able to sneak underneath the radar seemingly playing by the guidelines around this point. Nevertheless now the FTC has passed a new law which forbids the utilization of these sites as an advertising tactic. Numerous consumers were likely feeling betrayed and tricked until enough of them complained to have the Federal Trade Commission's attention.
It won't take very long for this to pass into other niches. If you've been using such sites as your landing pages, it could be time for you to begin looking for other options when it comes to marketing your products or services.
The FTC has additionally fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a slim "after photo" person are precisely what they're talking about.
Whilst the FTC is tightening its watch over affiliates, there are still ways to happily coexist and make serious money online through white hat marketing practices. The main element in terms of the FTC is concerned is transparency in marketing.
If you are thinking about making serious money online through the utmost effective AND legitimate ways of affiliate marketing, I invite one to subscribe for my complete and 100% FREE 10 Day Fast Track Training Course to master all you need to know about making huge money online in affiliate marketing without having to spend anything to master how.
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